Fractional Sales CTO & Pre-Sales Consulting
Your Embedded Sales CTO
Turning Technology Into Revenue
Not a consultant who advises and leaves. Not a vendor who delivers and disappears. A partner who shares the risk, owns the result, and stays until the deal closes.
80%
Win rate on bids
5x
Service project growth
100+
Team managed
10+
Countries served
Sound familiar?
Most B2B tech companies face the same revenue bottleneck — and don't realize it's a pre-sales problem, not a sales problem.
Your sales team can demo, but can't answer the buyer's CTO
Demos close SMBs. Technical credibility closes enterprises. If your team goes silent when the buyer's CTO asks about architecture, you're losing deals.
You spend $500K on sales and $50K on pre-sales
The budget is inverted. Pre-sales generates pipeline, increases ACV, and shortens sales cycles — but it's treated as support, not a revenue engine.
Hiring a VP Sales takes 6-9 months — with a 67% failure rate
Two out of three VP Sales hires fail within 18 months. That's a $500K+ gamble with a year of lost momentum.
No one in the room has both technical depth and sales instinct
Your engineers can't sell. Your sellers can't talk architecture. You need someone who does both — and loves it.
What is a Sales CTO?
A new category of technical leadership — built for revenue, not just architecture.
A Sales CTOis a senior technical leader who sits at the intersection of technology and revenue. Not a fractional CTO who optimizes your architecture. Not a sales consultant who teaches methodology. A CTO who earns your buyer's trust, sits in your enterprise deals, and helps you close.
| Fractional CTO | Sales Consultant | VP of Sales | The Sales CTO | |
|---|---|---|---|---|
| Technical | ✅ | ❌ | ⚠️ | ✅ |
| Commercial | ❌ | ✅ | ✅ | ✅ |
| Cost / Year | $90-250K | $50-150K | $250-450K | $36-96K |
| Time to start | 1-2 weeks | 2-4 weeks | 6-9 months | 1 week |
| Failure rate | Low | Low | 67% | Low |
How I Help
Six ways to turn your technology into revenue. Each backed by 29 years of doing it.
Fractional Sales CTO
Your embedded partner in turning technology into revenue. I sit in your calls, your deals, your team.
Learn more →Pre-Sales Build-Out
Build your pre-sales function from zero — team, processes, materials, templates, training.
Learn more →Technical Due Diligence
Evaluate technology companies for investors — architecture, team, scalability, risk.
Learn more →CTO-as-a-Service
Part-time CTO for startups — technical strategy, architecture decisions, team building.
Learn more →Data & Cloud Migration
Advisory on database migration, cloud transformation, data platform strategy.
Learn more →Sales Team Training
Train your team on technical selling, C-level conversations, and closing enterprise deals.
Learn more →Why Me?
15 years as the customer. 14 years as the vendor. I've sat on every side of the table.
The Founder
From managing 100+ person IT teams to leading pre-sales and sales across 10+ countries. 80% win rate on enterprise bids. Built pre-sales functions from scratch. Drove 5x revenue growth. Every step taught me one thing: technology sells when someone in the room can translate it into business value.
I'm not an engineer who became a manager. I'm a commercial leader who happens to have deep technical credibility. Pre-sales, sales, and account management bring me genuine pleasure — and that passion is what makes me effective in your deals.
How It Works
Three steps. No lock-in. Data-driven decisions.
Discovery Call
30 minutes. I learn your sales challenges, your buyers, your deals. You learn if I'm the right fit.
90-Day Embed
I join your team. Attend calls. Support deals. Build process. Shared risk — retainer + success fee.
Measure & Decide
Win rate, pipeline growth, deal velocity. Data, not promises. Continue, expand, or part ways — 30 days' notice.
Frequently Asked Questions
What is a Sales CTO?
A Sales CTO is a senior technical leader who sits at the intersection of technology and revenue. Not a fractional CTO who optimizes your architecture. Not a sales consultant who teaches methodology. A CTO who earns your buyer's trust, sits in your enterprise deals, and helps you close.
How is a Sales CTO different from a fractional CTO?
A fractional CTO asks: 'Is your architecture scalable?' The Sales CTO asks: 'Is your pipeline closable?' A fractional CTO helps you build the right thing. The Sales CTO helps you sell the thing you built.
How much does it cost?
Engagements start at $3,000/month on a retainer + success fee model. If the deal doesn't close, I lose too. This isn't consulting — it's a partnership. Typical engagements run 3-6 months minimum.
What's the first step?
Book a 30-minute discovery call. No pitch, no pressure. I'll listen to your situation and tell you honestly whether I can help — and if I'm not the right fit, I'll say so.
Ready to close more enterprise deals?
Book a 30-minute discovery call. No pitch, no pressure. I'll listen and tell you honestly if I can help.